Published On: August 17, 2017 9:31 pm
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“Searching for DSS welcome or DSS accepted rental properties on the Isle of Wight gets deeper with Google search operators.”


Are you searching for properties listed as DSS accepted or DSS welcome in Isle of Wight?

You need to be using Google search operators.

From the world of digital marketing and communications comes a simple tip for all of us who eagerly want to be kept abreast of the latest, online rental listings by private landlords accepting DSS (housing benefit) payments.

What are Google search operators?

The search engine Google, although world-class, is  still a software programme like any other. Behind its most common uses, there lies a whole host of highly advantageous advanced benefits, for those in the know.

Typically purported by and widely used/shared among leading experts, these advanced level tips, if utilised in the real world could be the difference between, for example…

  • …a low-income, prospective IOW tenant finding a suitable rental property in an emergency, which is offered by a private landlord, with a DSS welcome policy (…or not!)

So, how does this work?

These Google search operators are advanced user commands. Effectively, a language which if you learn to speak can tranform Google into a first-class, personal assistant/concierge service, as opposed to an experienced local librarian.

Google operators…

When typed into the familiar front-end search box, these operators define ‘with high-precision’ granular search parameters which help you instruct Google search software to return, with even greater accuracy, the results that best suit your circumstances.

What do they look like?

Surprisingly, very simple in nature!

Here’s a list of a few of the most relevant operators to help us in our quest to find appropriate Isle of Wight DSS welcome listings, but by no means are these all the operators available:

  1. [keyword or phrase in here] 
    • exact match operator, locates the results bearing an exact match to your chosen keyword or phrase within all of the associated page detail
      • far more accurate than general search without the parentheses, which may present pages having combinations of words found within a phrase
  2. intext:[keyword or phrase in here]
    • this operator provides search pages which contain your chosen keyword or phrase within the page body text
      • this way you can prioritise those pages directly referencing your keyword
  3. inurl:[keyword or phrase in here]
    • for including only those web page results that  contain your chosen keyword or phrase within URL or web address
      • this commands higher search specificity from Google
  4. [keyword or key phrase]
    • want to remove pages which mention a particular keyword or phrase? Use this minus operator
      • instruct Google of your non-interest in a particular topic
  5. [keyword here]*[or, keyword here]
    • use wildcard operator to have Google understand that you want it to fill in the gaps where your asterisk features.
      • great if you want to include pages featuring a specific pattern
  6. [keyword or key phrase] &tbs=qdr:
    • h3
      • to return pages fitting your description which were cached (were published) only 3 hours ago
    • n3
      • pages fitting your description cached only 3 minutes ago
    • s3
      • pages fitting your description which cached only 3 seconds ago
  7. [number value]..[number value]
    • search for pages only bearing a particular number range within their  content
      • filter pages results by numbers

(…with this last time-based operator, no.7, feel free to swap in the number 3 for another timeframe from, e.g. h10, for pages cached 10 hours ago etc.)

A real life example…

The following is how you might choose to combine the operators above in order to find your ideal property vacancy via Google…

the following is your criteria:

  • 1 bed flat to rent
  • private landlord
  • DSS welcome
  • preferably in Shanklin
  • not from rightmove or zoopla
  • with bills included
  • between £350-550 pcm
  • published in the last 3 hrs

The standard way

Type into Google: private landlords DSS welcome with bills included isle of wight

The new and improved way

  1. Root keyword basis of search
    • “1 bed” rent isle of wight
  2. …& private landlord in the body of the page
    • “1 bed” rent isle of wight intext:”private landlord”
  3. …& DSS welcome in the body of the page
    • “1 bed” rent isle of wight intext:”private landlord” intext:”dss welcome”
  4. …& Shanklin in the body of the page
    • “1 bed” rent isle of wight intext:”private landlord” intext:”dss welcome” intext:Shanklin
  5. …& remove Rightmove and Zoopla pages
    • “1 bed” rent isle of wight intext:”private landlord” intext:”dss welcome” intext:Shanklin -rightmove -zoopla
  6. …& bills included in the body of the page
    • “1 bed” rent isle of wight intext:”private landlord” intext:”dss welcome” intext:Shanklin -rightmove -zoopla intext:”bills included”
  7. …& any rental figure between 350-550 on the body of the page
    • “1 bed” rent isle of wight intext:”private landlord” intext:”dss welcome” intext:Shanklin -rightmove -zoopla intext:”bills included” 350..550

Bonus tip…select social results for more personal search results:

Include the following operator to select only Facebook results, for example:

  • inurl:facebook.com
    • this is ideal if you are a facebook.com user and want to find a result via your favourite social media network
  • 07*
    • for results with mobile numbers in them!

Tried our tips? Feel free to leave a comment below.

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This post was written by isleofwight

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